Recession Menus

Throughout the country, discounted prix fixe menus are beginning to emerge, as restaurant owners hope to entice uneasy diners out of their homes. “Recession Menus” are now beginning to pop up all over the Bay Area and Wine Country—and even popular bistros and restaurants promise an enjoyable night out without breaking the bank.

I recently visited the sushi restaurant CC Blue in St. Helena, and found this out firsthand. Although CC Blue has received its share of bad rap over its few years in operation, I like the place. I am lured in by the quiet, intimate setting, the urban chic décor, and the fresh and always delicious sushi. Sure, service can be a bit slow at times with usually only one waitperson covering the small dining room, but what is the reason for rushing through a good dinner after all?

Now, what has been holding me back from going more often (and believe me I would) is the cost. Although it is comparable to other Wine Country and Bay Area sushi/Asian dining spots, we are curbing our spending just like everyone else is.

So, upon my last visit I was delighted to see a new “recession plate” nestled in to the regular dinner menu. For $14 you can get a choice of California or spicy tuna rolls, miso soup and vegetable tempura. I ordered it, and it was a delicious dinner—accompanied with a guilt-free price, too.

Today prix fixe menus are popping up everywhere, offering three-course meals for $15 to $40, instead of the regular $40 to $80 you would expect to pay. And "Recession Menus," and new small-plate, bistro menus are making their appearance in even the most posh restaurants.

One amazing deal that has come to my attention is at the Martini House in St. Helena, where they are offering a “family meal” for $10-$15. One recently served meal was coconut curry vegetables with lemongrass and steamed rice for the unheard of cost of $11. Plus, you can ask for takeout or enjoy it in the cozy ambience of the cellar.

The Napa Valley Wine Train even boasts a “Recession-Blues Buster” package for the (financially) weary traveler. This package comes with a couple of nights at the Hilton Garden Inn, a gourmet lunch on the wine train, tasting at Domaine Chandon in Yountville, and free tastings at select wineries—all for a special price.

Consumers are also eating out less while at the same time, ordering cheaper bottles or wine by the glass when they do, reports a recent Wine Spectator.

While many restaurants are feeling the crunch, others are on the edge of shutting their doors completely. The most adaptable will survive—those who are in touch with what consumers are looking for—a good meal and a really good deal.

Written by Karen